Becoming a Public Relations Writer

Becoming a Public Relations Writer

Author: Ronald D. Smith

Publisher: Routledge

ISBN: 9781317302971

Category: Business & Economics

Page: 458

View: 562

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Becoming a Public Relations Writer
Language: en
Pages: 458
Authors: Ronald D. Smith
Categories: Business & Economics
Type: BOOK - Published: 2016-08-05 - Publisher: Routledge

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical
Becoming a Public Relations Writer
Language: en
Pages: 413
Authors: Ronald D. Smith
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Routledge

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical
Becoming a Public Relations Writer
Language: en
Pages: 440
Authors: Ronald D. Smith
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Taylor & Francis US

Guides you through the writing process for public relations practice. This work leads you through the various steps and stages of writing, and helps you explore many formats and styles necessary to public relations writers. It also introduces the various types of public relations writing you may encounter as a
Becoming a Public Relations Writer Instructor's Manual
Language: en
Pages: 296
Authors: Ronald D. Smith
Categories: Business & Economics
Type: BOOK - Published: 2003-06 - Publisher: Psychology Press

Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of
Becoming a Public Relations Writer
Language: en
Pages: 456
Authors: Ronald D. Smith
Categories: Business & Economics
Type: BOOK - Published: 2010-04-26 - Publisher: Routledge

Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and