Strategic Marketing For Health Care Organizations

Strategic Marketing For Health Care Organizations

Author: Philip Kotler

Publisher: John Wiley & Sons

ISBN: 9781118355831

Category: Medical

Page: 416

View: 115

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

Strategic Marketing For Health Care Organizations
Language: en
Pages: 416
Authors: Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Categories: Medical
Type: BOOK - Published: 2021-02-17 - Publisher: John Wiley & Sons

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations
The Strategic Management of Healthcare Organizations
Language: en
Pages: 528
Authors: Peter M. Ginter, Jack Duncan, Linda E. Swayne
Categories: Business & Economics
Type: BOOK - Published: 2018-01-29 - Publisher: John Wiley & Sons

A comprehensive guide to effective strategic management of health care organizations. Strategic Management of Health Care Organizations provides essential guidance for leading health care organizations through strategic management. This structured approach to strategic management examines the processes of strategic thinking, consensus building and documentation of that thinking into a strategic
Strategic Marketing For Health Care Organizations
Language: en
Pages: 416
Authors: Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Categories: Medical
Type: BOOK - Published: 2020-12-31 - Publisher: John Wiley & Sons

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations
Politics and Health Care Organization
Language: en
Pages: 550
Authors: Lawrence Brown
Categories: Medical
Type: BOOK - Published: 2010-12-01 - Publisher: Brookings Institution Press

Among various health cost containment strategies proposed during the 1970s, none has held more sustained fascination than the health maintenance organization (HMO). For many years, policy analysts in search of market- and incentive-based alternatives to “command and control” regulation have argued that medical groups combining prepayment and group practice, and
Building a Culture of Ownership in Healthcare, Second Edition
Language: en
Pages: 328
Authors: Joe Tye, Bob Dent
Categories: Medical
Type: BOOK - Published: 2020-05-29 - Publisher: Sigma

Using construction as their metaphor, authors Joe Tye and Bob Dent make a compelling case that a healthcare organization’s invisible architecture—a foundation of core values, a superstructure of organizational culture, and the interior finish of workplace attitude—is no less important than its visible architecture. Further, they assert that culture will