Business-to-business Marketing

Business-to-business Marketing

Author: Ray Wright

Publisher: Pearson Education

ISBN: 0273646478

Category: Business & Economics

Page: 522

View: 947

Business-to-business markets are markets where one business markets and sells products and services for an organisation's own use or to sell on to other businesses for their own use. This text provides an overview of business-to-business marketing.

Business-to-business Marketing
Language: en
Pages: 522
Authors: Ray Wright
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Pearson Education

Business-to-business markets are markets where one business markets and sells products and services for an organisation's own use or to sell on to other businesses for their own use. This text provides an overview of business-to-business marketing.
Business-to-Business Marketing
Language: en
Pages: 408
Authors: Ross Brennan, Louise Canning, Raymond McDowell
Categories: Business & Economics
Type: BOOK - Published: 2010-10-20 - Publisher: SAGE

The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. - Featuring updated case studies and a range of new examples. -
Business-to-Business Marketing
Language: en
Pages: 1720
Authors: Nick Ellis, Mark Tadajewski, Andrew Pressey
Categories: Business & Economics
Type: BOOK - Published: 2011-01-19 - Publisher: SAGE Publications Limited

Business-to-Business Marketing, a four-volume collection, is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its widening appeal this collection of seminal articles
Fundamentals of Business-to-Business Marketing
Language: en
Pages: 330
Authors: Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger
Categories: Business & Economics
Type: BOOK - Published: 2015-03-02 - Publisher: Springer

​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research
Marketing business to business
Language: fr
Pages: 698
Authors: Philippe Malaval, Christophe Bénaroya
Categories: Industrial marketing
Type: BOOK - Published: 2005 - Publisher: Pearson Education France

Best-seller sur le sujet, Marketing Business to Business aborde tous les thèmes classiques du marketing appliqués aux entreprises fournissant d'autres entreprises ou collectivités locales (segmentation, positionnement, plan marketing, politique de produit, de prix, de distribution et de communication). Il développe également des sujets peu abordés en marketing mais essentiels dans