Driving Digital Strategy

Driving Digital Strategy

Author: Sunil Gupta

Publisher: Harvard Business Press

ISBN: 9781633692695

Category: Computers

Page: 288

View: 276

Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Driving Digital Strategy
Language: en
Pages: 288
Authors: Sunil Gupta
Categories: Computers
Type: BOOK - Published: 2018-07-24 - Publisher: Harvard Business Press

Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed
Driving Digital
Language: en
Pages: 224
Authors: Isaac Sacolick
Categories: Business & Economics
Type: BOOK - Published: 2017-08-24 - Publisher: AMACOM

Every organization makes plans for updating products, technologies, and business processes. But that’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while
Leading Digital Strategy
Language: en
Pages: 240
Authors: Christopher Bones, James Hammersley
Categories: Business & Economics
Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make
Driving Digital Transformation: Lessons from Building the First ASEAN Digital Bank
Language: en
Pages:
Authors: Dr. Dennis Khoo
Categories: Business & Economics
Type: BOOK - Published: 2021-09-10 - Publisher: Marshall Cavendish International Asia Pte Ltd

Traditional banks are facing unprecedented disruption from challenger banks today. So why aren’t more of them launching challenger banks of their own? Well, two high-profile examples – JP Morgan’s Finn and RBS’s Bo – were launched with much fanfare, but both shuttered after less than a year. In light of
Driving Digital Transformation Through Data and AI
Language: en
Pages: 288
Authors: Alexander Borek, Nadine Borek-Prill
Categories: Business & Economics
Type: BOOK - Published: 2020-09-29 - Publisher: Kogan Page

Avoid being left behind and make data science and artificial intelligence a profitable part of your business with this practical guide to product delivery.