Marketing Fashion, Second edition

Marketing Fashion, Second edition

Author: Harriet Posner

Publisher: Laurence King Publishing

ISBN: 1780675666

Category: Design

Page: 240

View: 651

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Marketing Fashion, Second edition
Language: en
Pages: 240
Authors: Harriet Posner
Categories: Design
Type: BOOK - Published: 2015-08-18 - Publisher: Laurence King Publishing

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical
Marketing Fashion
Language: en
Pages: 240
Authors: Harriet Posner
Categories: HEALTH & FITNESS
Type: BOOK - Published: 2015 - Publisher:

Books about Marketing Fashion
Marketing Fashion Second Edition
Language: en
Pages: 240
Authors: Harriet Posner
Categories: Design
Type: BOOK - Published: 2015-08-17 - Publisher: Hachette UK

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical
Fashion Marketing
Language: en
Pages: 324
Authors: Tony Hines, Margaret Bruce
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Routledge

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the
Fashion Marketing: Contemporary Issues
Language: en
Pages: 264
Authors: Tony Hines, Margaret Bruce
Categories: Business & Economics
Type: BOOK - Published: 2012-10-12 - Publisher: Routledge

'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and