Play Bigger

Play Bigger

Author: Al Ramadan

Publisher: Hachette UK

ISBN: 9780349411378

Category: Business & Economics

Page: 272

View: 969

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

Play Bigger
Language: en
Pages: 272
Authors: Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Categories: Business & Economics
Type: BOOK - Published: 2016-06-14 - Publisher: Hachette UK

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry.
Playing Bigger Than You Are
Language: en
Pages: 256
Authors: William T. Brooks, William P. G. Brooks
Categories: Business & Economics
Type: BOOK - Published: 2009-10-02 - Publisher: John Wiley & Sons

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts
Play a Bigger Game
Language: en
Pages: 180
Authors: Rowdy McLean
Categories: Business & Economics
Type: BOOK - Published: 2017-03-27 - Publisher: John Wiley & Sons

Have you ever had the desire to achieve something remarkable? Would you like to be better or do something absolutely awesome? Have you ever thought about having much more than you have right now? Are you ready to play a bigger game? Play a Bigger Game will help you smash
Play Your Bigger Game
Language: en
Pages: 224
Authors: Rick Tamlyn
Categories: Self-Help
Type: BOOK - Published: 2013-10-01 - Publisher: Hay House, Inc

Play Your Bigger Game provides a philosophy and methodology that you can learn in just nine minutes, and it will serve you for the rest of your life. Self-empowerment expert Rick Tamlyn believes that life is all made up. So why not make it a game of your own design—one
Playing Big
Language: en
Pages: 304
Authors: Tara Mohr
Categories: Self-Help
Type: BOOK - Published: 2014-10-14 - Publisher: Penguin

A groundbreaking women’s leadership expert and popular conference speaker gives women the practical skills to voice and implement the changes they want to see—in themselves and in the world In her coaching and programs for women, Tara Mohr saw how women were "playing small" in their lives and careers, were